Partner Announcement: Infinit Nutrition and Clif Bar
Chasing Epic is excited to announce two incredible new partnerships, Infinit Nutrition and Clif Bar. As you’ve probably read already, we firmly believe that proper nutrition can lead to a better riding experience, and our new partnership allows us to provide the best options for our customers. Not only do you have to properly fuel up before a ride, but maintaining that energy level during the ride and recovering after the ride can also increase your stamina and performance as well. Between Infinit’s isotonic mixes and Clif Bar’s energy gels and protein bars, we have you covered on all aspects of pre-ride, in-ride, and post-ride nutrition. On each one of our trips, we’ll have a full suite of options for even the pickiest of stomachs.
INFINIT’s custom-blended nutrition solutions are designed to match an athlete’s unique nutritional profile through the complete customization of a sports drink. They carry a host of ingredients that have been shown to enhance endurance, muscle hydration, recovery and muscle performance. Different people, different sports, different weights, different sweat rates; one nutrition solution is not the right answer. INFINIT allows you to customize the number of calories, the flavor level, number of electrolytes and so on, creating the right nutrition for you and your sport.
INFINIT believes that they should do the juggling at the production stage, leaving you free to focus on your sport when training or racing. They create a drink with the right number of calories for you, with enough electrolytes for you. They add protein to stop hunger if you need it, and give you a flavor level that you enjoy and will still find palatable three or four hours into your race.
INFINIT was created by a group of guys that were multiple Ironman Kona finishers. They really do understand what athletes struggle with out there, and they make each and every order by hand, one at a time, to your spec.
CLIF Bar was formally launched in 1992. An instant hit with cyclists and climbers, distribution began at bike shops, outdoor stores and natural food retailers. Soon popularity grew to include outdoor adventurers of all types, and distribution expanded to include grocery stores, convenience stores and other retail outlets nationwide. Clif Bar’s vision always has been to do business in a better way. Recognizing that food is at the center of everything it does, the company places organic ingredients and organic farming at the forefront of its sustainability efforts. From 2002 to 2013, the company purchased 425 million pounds of organic ingredients.
With a perfect mix of energy gels and protein bars, CLIF will provide exactly what our Chasing Epic rides require… energy and protein during some of the best riding in the United States.